FCA AI Governance Expectations Under a Principles-Based Approach
The FCA has not written an AI rulebook. It has pointed firms at the frameworks it already enforces. What that means for accountability, the Consumer Duty, and model risk.

Three-quarters of UK financial services firms already use artificial intelligence, and the Financial Conduct Authority has not written a single rule that names it. In the 2024 Bank of England and FCA survey of the sector, 75% of responding firms reported using AI, with a further 10% planning to within three years, up from 58% two years earlier (Bank of England & FCA, 2024). That gap, heavy adoption and no bespoke rulebook, is not an oversight. It is the strategy.
Key takeaways
- The FCA is technology-neutral and outcomes-focused: it regulates the outcome, not the tool.
- AI governance is assembled from instruments already in force: SM&CR, the Consumer Duty, SYSC, and the Principles.
- Under the SM&CR a named senior manager is accountable for an AI-driven decision. “The model did it” is not a defence.
- Principles-based is harder, not easier: a principle sets the outcome you must reach and leaves the method to you.
Sources
- 1.Artificial intelligence in UK financial services, 2024, third joint survey, November 2024.Bank of England & Financial Conduct Authority
- 2.AI Update, April 2024.Financial Conduct Authority
- 3.A pro-innovation approach to AI regulation, white paper, March 2023.UK Government (DSIT / Office for AI)
- 4.Consumer Duty, in force 31 July 2023.Financial Conduct Authority
James Okafor
International & EU regulation correspondent · Girder Group · London
James Okafor covers the FCA, EU regulation, AI governance, and international standards including ISO, from Girder Group's London desk.


